What are DOGs?

Redefining Analytics with Data Object Graphs

Data Object Graphs (DOGs) unify data and processes into a single, scalable framework, empowering organizations to turn raw data into actionable insights. By combining advanced analytics with intelligent automation, DOGs streamline workflows and enable rapid, reliable decision-making. Discover how this innovative approach bridges traditional analytics with the evolving demands of AI, delivering efficiency and scalability at every stage of the data lifecycle.

In today's rapidly evolving technological landscape, traditional data processing models are being challenged by the complexities of modern business processes and the demands of artificial intelligence (AI) applications. Directed Acyclic Graphs (DAGs) have long been the backbone of data pipelines and orchestration tools. However, as AI systems increasingly rely on feedback loops and complex data structures, there's a growing need for more sophisticated models.

This article introduces the concept of Data Object Graphs (DOGs), a hybrid data and execution graph model designed to address the limitations of DAGs. Developed by Dataception Ltd, DOGs blend data and execution nodes to create queryable, adaptable, and traversable graphs suitable for both AI and traditional analytics use cases. By integrating methods and state within nodes, DOGs offer a dynamic and executable framework that mirrors intricate business processes, supports AI agents, and handles complex data types.

We will explore how DOGs are revolutionizing data and AI development across various parts:

  1. Moving Beyond DAGs : Understanding the need for DOGs in complex workflows
  2. Introducing Agent DOG : How AI Agents Interact with Data Object Graphs
  3. Multi-Agent Data Object Graphs : Collaborative AI agents working together
  4. PackRunner Architecture : The infrastructure supporting DOGs and AI agents
  5. Digital Twins of Business Processes : Simulating processes with DOGs
  6. Enhancing Decision Intelligence : Combining Agentic AI with DOGs
  7. Executable Metric Trees as DOGs : Practical applications in BI and metrics
  8. Pure Agentic vs. Model-Accelerated Workflow : Balancing automation and human collaboration
  9. Walking the DOG : Agentic Data Object Graphs—A Query Plan for Your Business
  10. Sniffing out the Map : Transparency in AI Decision-Making — DOGs Agentic "Query Plans Process"
  11. Follow the Path or Chase the Squirrels?  Agentic Deterministic vs. Probabilistic Planning
  12. New Era of Rapid Innovation : AI Is the Printing Press Moment for Data and Technology
  13. Unleashing AI Value : From Ruff Terrain to Business Treasure
  14. Your Business Processes Have Gone to the DOGs : (And That's a Good Thing!)
  15. Roll Over, LLMs!  The Rise of Reasoning Language Models (RLMs)
  16. Release the Greyhounds : From Prompt to Business Process
  17. Whoooaaa!  Proof That the Operational-Analytical Divide Is Disappearing 🚀
  18. AI Breeds Better DOG : AI-Generated Data Object Graphs for Business Processes
  19. AI at Full Speed : Innovating Without Hitting the Brakes
  20. From Miner to Designer : AI Acceleration from Ideas to Industrial Prototypes
  21. Data Mesh Isn’t Dead—It’s Evolved : Where Data Mesh Meets AI-Native Data Product Architecture

By delving into these topics, we aim to showcase how DOGs provide a robust foundation for modern data processing needs, enabling organizations to innovate rapidly while minimizing risks and costs. Whether you're a data scientist, AI practitioner, or business leader, understanding DOGs could be the key to unlocking new potentials in your data and AI initiatives.

15. ​Roll Over, LLMs!

The Rise of Reasoning Language Models (RLMs)

As AI continues to evolve, a new frontier is emerging—Reasoning Language Models (RLMs)—a next-generation AI approach that could redefine how machines think, solve problems, and generate insights. Unlike traditional Large Language Models (LLMs), which rely on pattern recognition and probabilistic text generation, RLMs introduce explicit, verifiable reasoning paths, moving beyond single-pass black-box processing.

Why RLMs Matter

While LLMs are powerful for general text generation, their lack of structured reasoning makes them unreliable for complex, multi-step problems. RLMs, on the other hand, actively explore multiple solution paths, evaluate intermediate steps, and backtrack when needed—mirroring human problem-solving.

By leveraging structured exploration using trees, chains, and graphs, combined with value and reward models, RLMs can systematically verify progress, adjust when necessary, and produce more transparent and reliable outputs. This makes them ideal for tasks such as:

  • Mathematical proofs
  • Scientific analysis
  • Complex business planning
  • Long-term strategy development

The Trade-Off: Capability vs. Computational Cost

RLMs offer superior reasoning, but this comes with higher computational costs and greater architectural complexity. The decision to use RLMs vs. traditional LLMs is ultimately a trade-off between advanced reasoning capabilities and resource efficiency.

The Core Components of RLMs

1. Reasoning Scheme – The blueprint defining how AI structures its thought process:

  • Reasoning Step – The fundamental unit of reasoning.
  • Reasoning Structure – How reasoning steps are organized (Chains, Trees, Graphs, or Nested structures).
  • Reasoning Strategy – How the reasoning structure evolves over time.

2. Operators  – The AI’s toolset for manipulating and navigating reasoning paths:

  • Structure Operators – Modify the reasoning framework.
  • Traversal Operators – Navigate through the reasoning process.
  • Update Operators – Improve specific steps.
  • Evaluate Operators – Assess the quality of reasoning at each stage.

3. Models  – Systems that generate, evaluate, and reward different reasoning approaches:

  • Policy Model – Generates reasoning steps.
  • Value Model – Evaluates reasoning states.
  • Reward Model – Assesses step quality and guides optimization.

4. Pipelines  – The workflows that orchestrate the RLM’s operations:

  • Inference – Runs the trained model for real-world application.
  • Training – Continuously improves reasoning performance.
  • Data Generation – Creates structured training datasets.

The Future of RLMs and Data Object Graphs (DOGs)

There’s already a great paper, "Reasoning Language Models: A Blueprint" (link https://arxiv.org/abs/2501.11223), that lays out one approach to this concept. However, at Dataception, we’ve been exploring a similar but more efficient approach—using Data Object Graphs (DOGs) to tie all these reasoning components together.

Rather than relying on massive LLMs with 100Bs of parameters, we believe we can optimize reasoning processes within DOGs, making RLMs significantly more scalable and efficient. More on that soon… but one thing is clear:

AI isn’t just getting smarter—it’s learning how to think.

16. Release the Greyhounds

From Prompt to Business Process

Accelerating Business Transformation with AI Digital Twins

I had a fantastic session with Peter Everill discussing "Quantifying Your Value: The Framework Used to Realize £100M Profit" on Kyle Winterbottom’s Orbition Group podcast (link in comments). Peter outlined a consultancy-based framework for delivering end-to-end data products that drive profit directly to the P&L—sometimes to the tune of hundreds of millions.

The Key Takeaway?

It all starts with the business process.
(Yes! Every Data & Analytics team should be doing this!)

A key question that came up was:
"How can LLMs accelerate this process?"

At Dataception, we’ve built a solution that does exactly that—turning simple prompts into full end-to-end business processes using Data Object Graphs (DOGs).

How It Works: From Prompt to AI Digital Twin

  1. Capturing the Business Requirement
    • We use our Data Product Pyramid to extract the high-level requirement from stakeholders and convert it into a simple, structured prompt describing the ask.
  2. Generating the Business Process as a Data Object Graph (DOG)
    • Our AI-driven solution takes this prompt and generates a complete end-to-end business process, covering:
      • Data to Business Outcome
      • Defined Data Products (AI forecasts, LLMs—SLMs, OSS, and SaaS models—ML models, decision models, pipelines, metrics, and more)
    • The entire process is represented in a structured, human- and machine-readable markup language, where each data product is described alongside its required data.
  3. Automated Execution & Visualization
    • The DOG is executed using a graph and data product container-based distributed processing engine.
    • The entire process is visualized in an interactive 3D schematic, providing instant clarity into the workflow.

This is the AI Digital Twin in action—a fully executable, testable business process model.

Why This Matters: The Business Transformation Impact

  • Rapid Prototyping with AI & Digital Twins
    • We can test, iterate, and refine entire business processes in days—not months.
  • One-Click Execution at the Business Process Level
    • Individual data products can be run in isolation or executed as a complete end-to-end process.
  • Continuous Iteration & Adaptability
    • As business needs evolve, the DOG can be refined in real-time, incorporating data quality rules, validation, and automated testing.
  • Massive Speed & Low Risk
    • This approach allows businesses to "try out" AI and new ways of working in a risk-free environment before committing to full-scale deployment.

The Future of AI-Driven Business Change

This approach isn’t just faster—it’s safer, smarter, and more cost-effective.

By using AI Digital Twins, businesses can simulate, test, and optimize workflows in real time, unlocking true innovation without the traditional risks of large-scale digital transformation projects.

Want to see how it works? Get in touch with us if you’re interested in trying it out.

With Dataception’s DOGs (Data Object Graphs), AI really is just a walk in the park. 🚀

17. Whoooaaa!

Proof That the Operational-Analytical Divide Is Disappearing 🚀

The long-standing divide between operational and analytical systems is vanishing—if not already gone.

We just used our Data Product Pyramid Gen AI tool to create transactional Data Object Graphs (DOGs) in seconds for a real-world use case. The results? A single, seamless process handling:

✅ Transactional Steps – Actions like bookings
Analytical Steps – AI-powered pricing and decisioning

This is a huge leap for AI-driven business transformation.

The End of the Operational vs. Analytical Divide

Historically, operational data systems (handling real-time transactions) and analytical systems (for decision-making, forecasting, and reporting) have been separate worlds. This led to:

Lag Between Insight & Action – Analytics were always a step behind.
Complex Integration Efforts – Keeping the two in sync was a nightmare.
Higher Costs & Slower Transformation – Running dual infrastructures added complexity and delays.

But with Agentic Data Object Graphs (DOGs), we can now combine both in a single, AI-driven framework—no more silos.

AI Digital Twins: The New Paradigm

With DOGs, businesses can model both operational and analytical processes as a single unified execution graph.

  • Immediate Decision-Making – No waiting for analytics to catch up.
  • Adaptive Processes – AI dynamically refines transactions based on real-time insights.
  • E2E Transformation – True business transformation, where AI, data, and process automation work together seamlessly.

This is not just another tech evolution—it’s a fundamental shift in how business systems operate.

Why This Matters Right Now

We’re entering a new era where data, AI, and business operations are no longer separate conversations.

With AI Digital Twins and Agentic Data Object Graphs, organizations can finally:

  • Run real-time operations and AI-driven decision-making together
  • Optimize both transactional and analytical flows simultaneously
  • Reduce complexity, cost, and technical debt

It’s an amazing time to be at the nexus of Business, Tech, and AI, driving true end-to-end transformation.

If you’re still treating operational and analytical processes separately—it might be time to rethink that approach.

🚀 The future isn’t coming—it’s already here.

18. AI Breeds Better DOG

Proof That the Operational-Analytical Divide Is Disappearing 🚀

At Dataception, we’ve been working on something big—getting AI to generate Data Object Graphs (DOGs) for business processes as AI Digital Twins.

From Process Design to Machine Execution

One of the biggest challenges in business transformation is bridging the gap between process design and execution. Traditionally, business processes exist as static diagrams, documents, and flowcharts—but translating those into real, working solutions has always been a manual and time-consuming effort.

With Agentic DOGs, we automate this entire process by turning traditional business workflows into machine-executable data object graphs, where each node represents a concrete data product—whether it’s:
✅ A metric
✅ A dataset
✅ An ML or GenAI model
✅ A decision engine

Real-World Example: Customer Lifetime Value as a DOG

We recently mapped customer lifetime value (CLV) as a Data Object Graph. Here’s what happened:

  1. Each step automatically extracted and processed the precise data needed—pulling from sources like Zoho and other platforms.
  2. The data seamlessly flowed through interconnected data products, linking metrics, models, and decision logic.
  3. GenAI didn’t just generate the process—it became an active participant, analyzing data and generating insights dynamically along the way.

Why This Is a Game-Changer

🚀 No more manually crafting business process diagrams—everything is automated and executable.
🚀 Cross-domain processes become easier to maintain, as AI dynamically adapts to changing business needs.
🚀 Business process transformation moves from months to days, with real-time AI-driven iteration.

The Future of AI-Driven Business Execution

By using AI-generated Data Object Graphs, we’re not just automating business processes—we’re creating adaptive, intelligent AI Digital Twins that:

🔹 Bridge the gap between design and execution
🔹 Enable AI to actively participate in decision-making
🔹 Dynamically integrate with real business data in real-time

This is the next step in AI-powered business transformation, and we’re seeing incredible results already.

If you’re working on similar challenges—or just want to see this in action—let’s connect.

With  Dataception's DOGs (Data Object Graphs), AI is just a walk in the park. 🐕🚀

19. ​AI at Full Speed

Innovating Without Hitting the Brakes

Get Good at Changing the AI Wheel Without Stopping the Car

AI implementation is proving to be a major challenge for many organizations. We’ve seen firms sink millions and years into AI projects, only to struggle with adoption and ROI.

But after years of hands-on experience, here’s what we’ve learned:

Key Lessons from AI Implementation

1️⃣ AI Projects Will "Fail"—and That’s Okay
  • Experimentation and iteration are essential. AI is not a one-shot success—it’s a process of continuous refinement.
2️⃣ It’s Not Just About GenAI
  • Data Science is about problem-solving, not just about picking the latest shiny LLM. Sometimes, traditional ML models or statistical approaches are more effective or complementary.
3️⃣ AI Must Be Continuously Tested in a Fast, Low-Risk Way
  • The key isn’t avoiding failure—it’s rapidly placing value-driven, prioritized bets with fast adoption cycles.

The Playbook for Continuous AI Evolution

1️⃣ Create a Strong AI Ideation Process
  • Use a value framework to build a pipeline of business-changing ideas.
  • Prioritize based on impact, feasibility, and strategic fit.
2️⃣ Rapid Prototyping & Testing (Days/Weeks, Not Months/Years)
  • Test new AI innovations using real data in real business use cases.
  • Agentic Data Object Graphs (DOGs), powered by our AI Digital Twin prototyping tool, allow businesses to quickly trial new models, frameworks, and workflows.
3️⃣ Prepare the Organization for Change
  • AI isn’t just a tech transformation—it’s a business transformation.
  • Incentivize business leaders to drive change rather than resist it.
  • Shorten the path to production—in people, process, and tech—so that successful AI prototypes don’t get stuck in endless pilot mode.

TL;DR: Get Good at Testing & Swapping AI “Wheels” in Motion

You don’t have to stop the business to integrate new AI capabilities.You just need the right process to test, iterate, and deploy—without disruption.

With Dataception's DOGs (Data Object Graphs), AI is just a walk in the park. 🚀🐕

20. ​​From Miner to Designer

AI Acceleration from Ideas to Industrial Prototypes

I had a fantastic discussion with Eddie Short about how GenAI is transforming the process of turning ideas into working prototypes—complete with user interfaces—in front of customers faster than ever before.

The rise of Large Language Models (LLMs) isn’t just changing how we write code—it’s revolutionizing how we bring business ideas to life.

The Traditional "Miner" Mindset: Extracting Raw Materials

Historically, delivering business solutions followed a slow, resource-heavy approach:

🔹 Requirement Workshops – Extensive stakeholder discussions to define needs.
🔹 UX Research & Wireframes – Building static design mockups.
🔹 Spike Solutions – Exploratory coding exercises to test feasibility.
🔹 Platform Foundations – Standing up infrastructure, security, and integrations before real development begins.

🚨 The result? Months (or longer) before the business gets:
✅ A realistic application experience
Real data from enterprise systems

This is the Miner Mindset—spending time "mining raw materials" before producing something valuable.

The AI-Driven Designer Mindset: Rapidly Translating Ideas to Business Experiences

Now, LLMs are massively accelerating this process, enabling us to build customer-facing industrial prototypes at unprecedented speed.

🔹 Idea → Working Prototype in Days – AI takes business requirements and generates an interactive prototype rapidly. 

🔹 AI-Generated Business ProcessesData Object Graphs (DOGs) define end-to-end workflows, including UIs, backend logic, and data pipelines. 

🔹 Real Data, Real Insights – Early-stage solutions integrate real business data, enabling immediate testing and validation.

This is the Designer Mindset—where ideas quickly become tangible, testable business solutions.

AI Won’t Get It Perfect—But It Doesn’t Need To

AI won’t generate a flawless solution on the first attempt—but that’s not the point.

Instead, it gets us 80% of the way there, providing a functional design that businesses can review, validate, and refine quickly.

💡 The true paradigm shift is that we can now design, test, and iterate business solutions in real time, instead of waiting months to even begin user validation.

The Challenge: Mastering AI-Assisted Development

While LLMs are game-changers, they struggle with:

  • Handling Large Codebases – Token limits cause them to forget prior context.
  • Understanding Complex Requirements – AI needs guidance to navigate intricate business rules.

🚀 The key? Knowing how to break down problems and steer AI towards the right output.

It’s no longer about writing every single line of code—it’s about:

✅ Conceptualizing business-facing systems
✅ Accelerating with AI
✅ Applying human expertise where it matters most 

The Future Belongs to Developers Who Think Like Designers

The ability to orchestrate AI-driven solution design is now a competitive advantage.

By shifting from Miners to Designers, we unlock the full potential of AI-assisted software development—delivering faster, smarter, and more adaptive business solutions.

With Dataception's DOGs, AI is just a walk in the park. 🚀🐕

21. ​​​Data Mesh Isn’t Dead—It’s Evolved

Where Data Mesh Meets AI-Native Data Product Architecture

The Data Mesh shook up the data world by rethinking how data is organized, owned, and shared across organizations. It introduced the idea of domain-driven Data Products and emphasized decentralization.

But in the AI era—Generative, Agentic, and beyond—we need to go further.

While Data Mesh laid important foundations, it stopped short of what businesses now demand:

  1. True end-to-end use case delivery, including governance and orchestration

  2. Integrated analytics and AI, UI/UX, and real-time business workflows

  3. Rapid iteration and deployment, not just slow-moving architecture conversations

Introducing: The AI-Native Data Product Platform

A next-generation approach to business-aligned, AI-powered data architecture—reimagined for the AI age.

🎨 Low/No Code Template Acceleration

Build enterprise-grade prototypes and deployable solutions in days, not months.

  • Full-stack solution templates include data, configuration, and UX

  • Intermediate markup enables instant business feedback loops

  • GenAI handles first-pass creation, while human SMEs refine and perfect

📊 Business-Centric Architecture

With Data Object Graphs (DOGs) at the core, business logic drives execution—not just data plumbing.

  • DOGs orchestrate Data Products to mirror business processes

  • Each Data Product includes its own UI, ML/AI models, schema, and SQL virtualization engine

  • Direct connectivity to enterprise data sources, minimizing integration friction

🤖 AI-First Design Philosophy

This isn’t just about plugging AI in—it’s baked into the architecture.

  • Native integration with LLMs (SaaS, OSS, Local), plus Classic ML and Agentic AI

  • Containerized Data Products that run anywhere—on any cloud, across infrastructure boundaries

  • AI lifecycle support: Experiment, train, fine-tune, deploy, and iterate—all within the platform

Beyond Data Sharing—Toward Business-Ready Solutions

This is more than a continuation of Data Mesh—it’s a complete reimagining of how organizations build, deploy, and evolve AI-powered solutions at scale.

It’s about moving from data access to business value, from datasets to functioning applications, and from ideas to execution in days.


Want to see how it works in the real world? Get in touch.

With Dataception's Data Object Graphs, AI is just a walk in the park. 🐕‍🦺✨

22. ​​​​AI Business Twins: 3–4X Faster Transformation

Simulate, Validate, and Accelerate Business Change with Data Object Graphs (DOGs)

Just as engineers simulate bridges and aircraft before construction, businesses can now simulate entire operating models using AIbefore making costly changes.

With AI-powered Digital Twins, we enable organizations to prototype, simulate, and validate transformation initiatives using real data, AI models, and business-facing UIs—in days, not months.

From Whiteboards to Working Simulations

While we still love a good whiteboarding session, static diagrams and theoretical models just don’t cut it anymore. With Data Object Graphs (DOGs), we can:

  • Build interactive, AI-driven simulations of full business processes

  • Validate ideas with real data, models, and logic

  • Empower business teams to test, refine, and iterate—before committing to implementation

How It Works: Building an AI Business Twin

💡 1. Prompt to Process

  • GenAI models the end-to-end process from a simple business idea

  • Auto-generated on an interactive canvas (think Figma, but live and executable)

⚙️ 2. Drag, Drop, and Drill In

  • Use low/no-code tools to refine each Data Product

  • Bring in live data, define micro-pipelines, build models, and craft real UIs—in minutes

📦 3. Enterprise-Grade Execution

  • Each Data Product spins up as a containerized service

  • Plug in SQL, graph, vector databases, ML models, LLMs (local/SaaS), and more

▶️ 4. Run the Simulation

  • Execute the full business process live, with real data and interactions

  • Prove feasibility and business value before production rollout

✅ 5. Validate with Business Stakeholders

  • Collaborate directly with SMEs and process owners

  • Align on what works and what needs to change


The Impact

🔥 4X faster time-to-delivery🔥 Massively reduced risk and cost🔥 Fail-fast capability to explore new ideas🔥 Business buy-in from day one

By simulating the end-to-end transformation journey, organizations can shift from guesswork to evidence-based design, ensuring smarter investment, stronger adoption, and faster ROI.


Real-world use cases show how this approach unlocks value rapidly, often saving months of effort and millions in spend.

With Dataception Ltd’s Data Object Graphs, AI is just a walk in the park. 🐾💼

23. AI Digital Twins Address Key Challenges in Digital Transformation

Using Data Object Graphs (DOGs) to De-Risk and Accelerate Change

Despite years of investment, digital transformations still fail at an alarming rate. The root causes are well-known: poor communication, ineffective data strategies, and underestimating the people side of change.

Enter AI-powered Digital Twins, built using Data Object Graphs (DOGs). This approach directly tackles the eight most common failure points in digital transformation—by simulating change before you commit to it.


🧠 1. The People Problem

Rather than forcing teams to adapt to a “new way of working,” DOGs let you simulate business changes with real data—live and interactively—so employees can see and understand the benefits before any rollout.Result: Faster adoption, reduced digital fatigue.

📊 2. Data Challenges

DOGs are one-to-one representations of business processes using actual, connected data products—not just placeholder models.Result: Eliminates transformation failure due to incomplete, siloed, or incorrect data.

📄 3. Documentation Gaps

Interactive canvases provide real-time documentation and modeling of how processes work—what CIOs call the "greatest risk" in transformation.Result: Living documentation that evolves with the process.

🎯 4. Overlooked Goals & Metrics

With DOGs, you can simulate and test KPIs, SLAs, and success metrics before launch.Result: Measurement frameworks that are aligned, validated, and realistic.

🧑‍💼 5. Executive Sponsorship

Simulation de-risks strategy by providing data-driven validation of new ideas.Result: Stronger executive buy-in from concept to execution.

🧩 6. Communication Barriers

The visual, interactive nature of the platform bridges the gap between business stakeholders and technical teams, creating a shared language.Result: Fewer miscommunications and faster alignment.

🔐 7. Governance Frameworks

Governance can be embedded directly into each data product, enabling tailored, use-case specific controls.Result: Governance becomes a value enabler, not a blocker.

🔍 8. Market Understanding

Before deploying at scale, organizations can test innovations with real user data, ensuring new capabilities enhance existing workflows, not disrupt them.Result: Higher success rates and more relevant solutions.


🚀 From Theory to Tested Reality

AI-powered Digital Twins move transformation away from theoretical whiteboards and into real-world, testable simulations—with real data, real interfaces, and real insights.

✅ Speeds up delivery by 2–5x✅ De-risks change through real-time feedback and validation✅ Drives transformation from concept to value—without the guesswork

With Dataception’s Data Object Graphs, digital transformation is no longer a shot in the dark—AI is just a walk in the park. 🐾💡

24. Process Data Modelling with DOGs

The Missing Piece in the Distributed Data Conversation

In the age of distributed data architectures—Data Mesh, data products, and decentralized ownership—one problem keeps cropping up: many architectures still fall back to centralized models. Think cross-domain schemas like 3NF, Star Schema, or Data Vault.

But that approach misses something essential: contextual business reality.

At Dataception, we use business processes (alongside proven SOA methods) as the foundation for modeling, not intermediate canonical data models. Instead of enforcing homogenization across the enterprise, we embrace context-specific entities and connect them using Data Object Graphs (DOGs)—our intelligent, AI-executable digital frameworks.

🔍 Why This Matters: The Case Against Homogenization

Trying to define a single “unified” version of entities like customer, order, or product across the business often creates more confusion than clarity.

For example:

  • A "customer" in marketing is not the same as a "customer" in fulfilment.

  • Each department works with a version of the entity that reflects their process needs and language.

  • Trying to force them into one model often leads to broken transformations and loss of meaning.

🧩 DOGs as Connective Tissue Between Contextual Data Products

Instead of flattening everything into one model, we use DOGs to connect domain-specific data products with their unique entities and semantics.

Each function owns and models data as it makes sense for them:

📊 Marketing works with LEADS (contact info, engagement scores, campaign history)

💼 Sales uses PROSPECTS (qualification status, proposal progress)

🚚 Fulfilment operates with BUYERS (orders, payment, delivery preferences)

⚙️ Operations manages ACCOUNTS (service history, support tickets, renewals)

The Data Object Graph represents the business process that connects these entities—not by forcing a merge, but by preserving each domain’s context while enabling data to flow between them.

🧠 AI-Powered Knowledge Graph Included

This model is supported by an AI-driven, searchable knowledge base that understands:

↳ Business Process
↳ Data Product
↳ Entity
↳ Attribute

Making it easy to trace how a data point connects to business value—and what happens when the process evolves.

Key Benefits

1️⃣ Massive agility for AI and Agentic models that need on-demand, contextual data

2️⃣ Domain-specific data products reflect how the business actually operates

3️⃣ Clear ownership & governance of data products and their respective entities

4️⃣ End-to-end delivery, from idea to prototype to production

5️⃣ Flexible object graph relationships that evolve with business process change

💡 The Best of Both Worlds

Enterprise-wide standardization still has its place—but connecting specialized, process-bound data entities via object graphs gives you precision, speed, and adaptability.

More to come on the supporting architecture and AI use of this model in future posts.

With Dataception’s Data Object Graphs (DOGs), AI is just a walk in the park. 🐾📊

Want to Learn More About Our DOGs (Data Object Graphs)?

Get in touch to see how we can ​revolutionize the way your businesses handles data and analytics through our Rapid Predictable Data and AI Delivery model.

Explore our Services​  Contact Us Today​